An Example of a Useful Marketing Blog: The Lobby from SPG

The Lobby from SPG is a “member services”blog from the Starwood Preferred Guests which features useful travel tips, useful reviews and gadgets information.

This is a well executed marketing blog which adds information value to it’s audience as well as highlighting the different interesting locations around the world. It usually ends of with a subtle recommendation of hotels from it’s group which I regard as an excellent way to promote their hotel and well as increase brand loyalty.

Check out their recent “New Year in New York” entry where they included a link to New York magazines (bringing an inference from a respected 3rd party) comprehensive guide to celebrating the New Year and left a mention of the W and Westin New York. Smart.

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