Came across some interesting articles from Wharton on the release strategy for technology products (Case Study – iPhone), how the community is reshaping the web business and Increasing the ROI – the Holy Grail in Technical Marketing.
Happy reading and listening.
- New Products (Like the iPhone): Announce Early or Go for the Surprise Rollout?
- WebEx’s Diane Davidson: ‘We Defined a Community Ecosystem’ (Podcast)
- Making the Most of Every Marketing Dollar