A Case Study on How Google Detect Click Fraud

This evening I came across a Clickbot case study paper “The Anatomy of Clickbot.A” (.pdf) written by Google engineers. Fascinating read! Sometimes the work of these engineers are like biologists try to understand and undo the effects of an inorganic entity like a bot.

Source: A new case study on botnet-based click fraud (Inside AdsWord)

3 thoughts on “A Case Study on How Google Detect Click Fraud

  1. i’ve been a victim of click fraud before. its not nice having to pay for rubbish clicks. i hope google improves their detection methods

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s