Simple, Relevant and Impactful – Gmail Spam Technology Video

Gmail uploaded a simple, relevant and well made video about their spam technology. Love it how they mentioned their way to combat those dreaded image spam with a plug with for Google Book Search.

Simple, relevant and impactful marketing – Clearly delivering value to their audience

I believe the right way forward is never to cry foul at your competitors. A better way to deal with comparison is:

1) accept that someone has done a better job,

2) evaluate where they are doing ,

3) quietly work to achieve parity and later exceed the industry’s expectations and

4) let the results speak for themselves and your users will back you up.

Berno’s technology 2 cents. Hey, what do I know about the tech industry? *shrug*


We Have a New Managing Director!

Today, Microsoft Research announced the promotion and appointment of Dr. Hsiao-Wuen HON as Managing Director of the Beijing Lab (Microsoft Research Asia, MSRA). Rob Knies, a member of Microsoft Research, interviewed Hon and posted an interview after news of this appointment.

BERNO: I really enjoyed working here in Microsoft Research Asia. The culture here is healthy, inquisitive, open and respectful. Everyone is keen to make their contribution to advance the state of computing and technology development and nuture the next generation of researchers. When I first joined the organisation, I received a personal welcome email from Hon. I felt very welcome and humbled to receive a direct email from an organisation then-deputy MD.

Your Work Performance is Your Best Resume – 你的工作就是最好的面试

Xin Zou, a Research Dev Lead, a 10 years veteran with Microsoft wrote a blog entry about his personal interview experience. I think it is worthwhile to blog about this because it’s uncommon to find Microsoft interview process articles written in Chinese. Good read.

Your Work Performance is Your Best Resume – 你的工作就是最好的面试

Singapore Airlines – Now Even a Greater Way to Fly

Australia has been a kind adopted home for me for several years. Aussies have told me the moment they stepped onto a Qantas flight, it felt almost like home-coming. Well, I share similar sentiments each time I on-board a Singapore Airlines flight from Australia. Even just to see that all familiar livery in a foreign airport makes me keen to spot my countrymen in the airport and a deep sense of pride. Our tiny nation, even the name “Singapore” takes up more space than our land mass, is home to the world’s largest carrier.The familiar Singapore accent (not to be confused with Singlish), the faces of the cabin crews, esp the hallmark Singapore Airlines stewardess unsurpassed level of customer attentiveness and their sarong kabaya.


Today, the arrival of SQ380 (after launch, it will revert to SQ 221, 220), marks the world first A380 commerical flight from Singapore to Sydney, a brand new overhaul of all 3 travel classes. Another reason why Singapore Airlines will always a great way to fly. Welcome SQ380. I can’t wait for my next opportunity to fly home with you. For the complete experience, visit

Java Runtime Environment (JRE) Installation Woes

I’m calling out to the greater IT community for some generous help with my JRE installation. I was prompted to install the latest JRE 6 Update 3 which I duly abided. After the installation, I realised that I can’t run Java applets within Firefox but it works perfectly on IE 7.

The Java installation help is poor and the FAQ doesn’t describe my problem (Works on IE but not FF). This is so bizarre! Check out my screen shots which is linked to larger version.

Does anyone know what is the problem and how I can fix it? I tried uninstall and reinstall the file but still the same issue.

1. Runs properly on IE


2. Breaks in Firefox

Firefox-Java-Not-Installed-1 Firefox-Java-Not-Installed-2

3. JRE Settings – Only 1 version, pointing to the right directory location


Early Birthday Gifts from Siew Ling

Siew Ling sent me lots of birthday goodies this year. I received a Shanghainese retro birthday card, a CD as well as totally wicked e-photo slide show. Ah Ling, thanks for making the photos slide show, it’s brilliant!

The photo slide show includes pictures of my undergraduate, graduation, time in Singapore and well as Sydney. Now, I just need to look for an old jazz record to accompany it.