Gmail uploaded a simple, relevant and well made video about their spam technology. Love it how they mentioned their way to combat those dreaded image spam with a plug with for Google Book Search.
Simple, relevant and impactful marketing – Clearly delivering value to their audience
I believe the right way forward is never to cry foul at your competitors. A better way to deal with comparison is:
1) accept that someone has done a better job,
2) evaluate where they are doing ,
3) quietly work to achieve parity and later exceed the industry’s expectations and
4) let the results speak for themselves and your users will back you up.
Berno’s technology 2 cents. Hey, what do I know about the tech industry? *shrug*