Simple, Relevant and Impactful – Gmail Spam Technology Video

Gmail uploaded a simple, relevant and well made video about their spam technology. Love it how they mentioned their way to combat those dreaded image spam with a plug with for Google Book Search.

Simple, relevant and impactful marketing – Clearly delivering value to their audience

I believe the right way forward is never to cry foul at your competitors. A better way to deal with comparison is:

1) accept that someone has done a better job,

2) evaluate where they are doing ,

3) quietly work to achieve parity and later exceed the industry’s expectations and

4) let the results speak for themselves and your users will back you up.

Berno’s technology 2 cents. Hey, what do I know about the tech industry? *shrug*


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