An annual international survey ranked Australia as the #1 country brand in the world (CNNMoney). True to the Aussie’s larrikin attitude to such matters, it didn’t register a mention on the major news sources around the country – ABC News, Sydney Morning Herald and The Australian (as at 10.45pm Sydney time)
Here are the results of the 2007 Country Brand Index
I wonder what are the demographic of the survey respondents because it seems very skewered towards the Western countries. Japan is the only overall ranked Asian nation, maybe because it is the only OECD member from this region.