Nike reckons Singaporeans do not speak English

I came across this amusing message window (see screenshot below) when I tried to visit the Singapore Nike Plus website from it’s AU counterpart.

“Unless you speak the local language it might be difficult to register for Singapore’s race.”

Singapore English isn’t that hard and you only require some simple pattern matching to realise that “en-au” and “en-sg” belongs to the “en” language family.

In Singapore, we also apply a comma between two parts of a sentence. For example, “Unless you speak the local language, it might be difficult to register for Singapore’s race“. The comma helps to improve the sentence’s readability.

nike-thinks-that-singaporeans-do-not-speak-english

3 thoughts on “Nike reckons Singaporeans do not speak English

  1. Is it that shameful to tell the world that you Singaporeans don’t actually speak English but in fact, broken English? The word Singlish doesn’t even appear in the dictionary. Do not hide the fact that you Singaporeans speak broken English and don’t confuse the world with your “localized Singlish” whatever that very well means.

  2. I’m from Singapore, and I actually register my Windows language as En-AU!

    Why? Not out of any admiration for the way Aussies speak English (aww….), but because En-US messes up my date format (MM-DD-YY anyone?) and En-GB will give me my currency in pounds…

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