The Gruen Transfer – How Advertising Work on Us

Every day we’re exposed to an average of 3000 commerical messages on TV, radio, cinemas, billboards, magazines, newspapers, T-shirts, cups, public transport and the INTERNET. Have you wonder how advertising works and how it works on us? Check out ABC’s Gruen Transfer.

The Gruen Transfer hosted by Wil Anderson where a number of advertising agencies experts provide insights to the industry in lighthearted and funny panel discussion setting. These panel guests take part in weekly challenges, exercise and games to create ads for the unselliable (For example, “Making celibacy sexy!”)


Don’t forget to try the Consumer’s Revenge, where you can mix and match your own beer/ bank/ beauty cream ad!

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