Last week, The Pitch Challenge (The Gruen Transfer, ABC) is to develop an advertisement to sell the unsellable – Convince Aussie to invade it’s close neighbour – New Zealand. Why would anyone want to invade such a beautiful and peaceful country like NZ?
The two agencies tasked with this brief came up with two smart ads, one that would really appeal to the (some) Aussies and the other, a cheeky play with NZ runaway success tourism campaign. Brilliant!
Apparently after the show was broadcasted, a small group of Kiwis took offence with the plot. In response, the producer of the show will give the Kiwis a fair go (Aussie slang) to “take their revenge” on the final episode of the show.
- Kiwis get all defensive about TV invasion plot (SMH)
- The Gruen Transfer – Let’s Invade New Zealand (Youtube)
PS: This brief is not authorised by the Australian Government, Canberra (at least not publicly acknowledged)