The Nike Human Race held in Singapore was a brilliant marketing campaign. 11000 runners in Singapore all wearing a Nike Red running t-shirt and thousands more across 25 other countries around the world. Overall a great brand strengthening exercise!
I ran the distance, and I can only give them kudos for marketing. Event management wise, they get a C+ from me. Race pack collection Day 1 – under staff of support staff resulted in 3 hours long queue! Good thing they got more staff in on Day 2.
The route itself was the usual downtown route from Esplanade – Shenton Way – Clarke Quay – Robertson Quay – Parliament -Cityhall. However the human flow design was poor which resulted in human bottleneck along the way. Singapore has one of the longest average completion time among all 26 countries. Certainly, not a race if you are serious about PB. I’m gonna file this under, been there, done it.
Nike Human Race 10k – 1:02:09. Event pictures.